How we handle information submitted through this website.
RetailHawk is operated by Byte Digital Ltd, part of The Fastidious Group (Fastidious LLP). This notice covers the public RetailHawk marketing website and demo enquiries. Customer and shopper data processed inside the RetailHawk application is governed by the applicable customer or agency arrangements and product terms.
Last updated: 15 October 2026. For the marketing website and demo-enquiry records described here, Byte Digital Ltd determines how and why that information is used.
Privacy notice details
What we collect
When you request a demo we collect the contact and business-context fields you submit, such as your name, work email, company, audience, programme volume, current system and optional message. Where present, we also keep a bounded same-origin source pathname and campaign attribution tags (such as UTM source, medium or campaign) so we can understand how the enquiry reached the demo journey. We do not store a full referrer URL, query string, submitting IP address or browser user agent in the lead record.
Why we use it
We use demo-enquiry information to respond to your request, understand the programme you want to discuss and manage the resulting business conversation. This supports steps you ask us to take before a possible contract and our legitimate interests in handling relevant business enquiries.
How it is protected
Marketing lead personal fields are stored in encrypted form. Access is limited to the business process used to handle RetailHawk enquiries. We do not publish enquiry details or use the demo form to create an authenticated RetailHawk account.
Retention
Demo-enquiry lead records have a retention target of 180 days. A lead that has not yet reached the approved enquiry-handling destination is retained beyond that point rather than deleted before it can be handled; undelivered records are monitored and become eligible for deletion after delivery. If an enquiry becomes a customer relationship, information needed for that relationship may be retained under the relevant contract, records and legal requirements instead.
Optional marketing updates
Consent to occasional RetailHawk product or launch updates is separate from the privacy acknowledgement required to submit an enquiry. You can leave the optional box unticked without affecting the demo request, and you can withdraw marketing consent at any time.
Sharing and processors
We may use service providers that host or support the website and business systems on our behalf. They process information under our instructions and appropriate contractual controls. We do not sell marketing-enquiry personal data.
Your rights
Depending on the circumstances, UK data-protection law may give you rights of access, correction, erasure, restriction, objection and data portability, and the right to complain to the Information Commissioner’s Office. Some rights are subject to legal conditions and exemptions.
Contact us
For a privacy request or question, email [email protected], or write to Byte Digital Ltd, 10–11 Great Russell Street, London WC1B 3NH, United Kingdom.