Test marketing consent and preference journeys end to end.
Run a seeded, authorised sign-up or preference-change scenario and record the customer-facing journey before and after the choice.
Move from written expectation to observable evidence.
Electronic-marketing controls are experienced across forms, confirmations, preference centres and later communications. Testing the whole journey can expose differences between intended and observed behaviour.
Run the work as a controlled assessment programme.
1. Brief a synthetic sign-up or preference-change scenario without using real customer data.
Brief a synthetic sign-up or preference-change scenario without using real customer data.
2. Capture questionnaire answers plus supported screenshots or PDF communications.
Capture questionnaire answers plus supported screenshots or PDF communications.
3. Compare repeat tests over time using the same approved questionnaire version.
Compare repeat tests over time using the same approved questionnaire version.
Brief → fieldwork → review → controlled release.
1. Create an authorised synthetic journey and record the starting preference.
Create an authorised synthetic journey and record the starting preference.
2. Complete the sign-up, opt-out or preference change and record observable confirmations.
Complete the sign-up, opt-out or preference change and record observable confirmations.
3. Review the evidence and report the observed result to the authorised audience.
Review the evidence and report the observed result to the authorised audience.
Keep the evidence attached to the result.
PECR may be relevant context for a customer-defined test, but RetailHawk does not issue a PECR compliance opinion. The platform provides the programme, evidence and review workflow.
Marketing consent journey
This diagram explains the operating sequence only; it is not a product screenshot.